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随着我国加入世贸组织,我国商业企业不得不考虑未来的出路问题,而品牌建设是商业企业未来出路之关键。山东省要实现从经济大省向经济强省的过渡,必须坚定不移的打造商业企业品牌。本文对山东省商业企业品牌建设进行了剖析,根据山东省商业企业品牌建设存在的问题,对商业企业品牌建设策略进行了具体的分析,并从宏观和微观两个方面分析了山东省商业企业品牌建设的支持体系。
With China’s accession to the WTO, China’s commercial enterprises have to consider the way out for the future, and brand building is the key to the future of commercial enterprises. To achieve the transition from a large economy to a strong economy, Shandong Province must unswervingly build a brand of commercial enterprises. This paper analyzes the brand building of commercial enterprises in Shandong Province. According to the existing problems of brand building of commercial enterprises in Shandong Province, this paper analyzes the brand building strategies of commercial enterprises in detail and analyzes the commercial brand of commercial enterprises in Shandong Province from macro and micro perspectives Construction support system.