2010年11月4日,爱德曼在北京发布了2010年度“良好意图”(good purpose)调研报告。报告称:与西方发达国家相比较,新兴市场国家的消费者更愿意购买与推介那些支持公益事业的品牌。在原有的产品(Product)、价格(Price)、渠道(Place)和推广(Promotion)4P市场营销模型之上,现在又多了一个至关重要的P,就是善意(Purpose)。本刊就“良好意图”与CSR的关系问题,采访了爱德曼公关公司全球CEO理查德·爱德曼(Richard Edelman) On November 4, 2010, Edelman released the 2010 “good purpose” research report in Beijing. The report states: Consumers in emerging market countries are more willing to buy and promote brands that support philanthropy than western developed countries. Above the original Product, Price, Place, and Promotion 4P marketing models, there is now one more crucial P that is Purpose. This issue of “good intentions” and the relationship between CSR issues, interviewed Edelman PR firm’s global CEO Richard Edelman (Richard Edelman)