于中国而言,商家花费巨额“聘礼”迎娶体育明星的案例数不胜数,象联通新时空CDMA和姚明、白沙集团和刘翔、浏阳河和刘旋,达能闲趣饼干和张怡宁,健力宝和李玮峰,福临门和郭晶晶等等,几乎中国每一个成功的体育明星后面都跟着几个屁颠屁颠的品牌。这些品牌和明星的联姻是否达到预 In China, there are countless cases in which merchants spend huge amounts of “bride price” to marry sports stars. Examples include China Unicom’s new space-time CDMA and Yao Ming, Baisha Group and Liu Xiang, Liuyang River and Liu Xuan, Danone Cheers and Zhang Yining, Jianlibao and Li Weifeng, Guo Jingjing, etc., almost every successful sports star in China are followed by a few Pidianpidian brand. The marriage of these brands and celebrities reached the pre-set