交际用语在双方交际中具有重要的作用,因而语用失误一直是语用学研究的热点之一。本文首先就语用失误及其负面影响展开论述,并说明何为事件域认知模型。结合实例,从语用语言失误、社交语用失误两方面论述ECM对语用失误现象的解释力,以期对人们更加顺利交际提供参考。 Communicative language plays an important role in the communication between the two parties, so pragmatic failure has always been one of the hot topics in pragmatics research. This article begins with a discussion of pragmatic failure and its negative effects, and explains what cognitive model of event domain is. Combining with examples, this paper discusses ECM’s explanatory power of pragmatic failure from two aspects of pragmatic language errors and social pragmatic failures, in order to provide reference for people to communicate more smoothly.