德国是世界上最主要的出口国家。如果以全球市场占有率,来衡量一个公司国际化的能力,德国最强大的出口者,当属那些默默无闻的中型企业,象库隆斯、威宁、好尼、海门等公司。在德国,象这类名不见经传的中型企业为数甚多,却都各自有其世界市场,其市场占有率往往比最强劲的对手,高出四、五倍。德国古登堡大学企业管理学教授荷曼塞蒙曾做深入探讨,提出德国中型企业成功秘诀为以下五点。1.力量集中:德国中型企业者自知资源有限,极力避免力量分散,产销多集中在少数几项产品 Germany is the world’s leading exporter. If the global market share is used to measure the ability of a company to internationalize, Germany’s most powerful exporters are those unknown middle-sized companies such as Curance, Weining, Haoni, and Haimen. In Germany, there are a large number of such unnamed medium-sized companies, each with its own world market. Its market share is often four or five times higher than that of its most powerful opponent. Holman Simon, a professor of corporate management at the University of Gutenberg in Germany, did some in-depth discussions and suggested that the key to the success of German medium-sized companies is the following five points. 1. Concentration of power: German medium-sized companies have limited resources to know themselves, and they try to avoid the dispersion of power. Production and sales are concentrated in a few products.