作为一种风靡欧洲的新兴旅游方式,换房旅游在中国的发展时间较短,因此存在诸多急需解决的问题。本文基于换房旅游的前景与其在中国遇到的现实瓶颈,通过对换房机构的实地考察,问卷分析等多方式对换房旅游市场进行了调查研究,目标在于总结市场上阻碍换房旅游发展的瓶颈以及提出相关的解决办法,促使市场的供给者、需求者与调节者即企业、消费者、政府三者构成一个和谐的整体,共同促进换房旅游在中国的发展,走低碳经适型的新旅游道路,符合可持续发展观。 As a new travel mode popular in Europe, the development of house-changing tourism in China is relatively short, so there are many urgent problems to be solved. Based on the prospect of real estate exchange and the real bottleneck it encounters in China, this article conducts a research on the real estate exchange market by means of field investigation, questionnaire analysis and many other ways. The goal is to summarize the obstacles to the development of real estate exchange in the market Bottlenecks and propose relevant solutions to promote market supply, demand and regulator that enterprises, consumers, and government constitute a harmonious whole of the three together to promote the development of exchange-room tourism in China, and to reduce the carbon by the fitness The new tourist routes, in line with the concept of sustainable development.