据国家文化部统计,全国现有87万种非物质文化遗产,国家级、省级前三批“非遗”目录已达万余种,“非遗”的各种表现形式及最终形成的商品和衍生品更是多达10万种。中华非物质文化遗产预计3年之内形成3000亿人民币市场交易额。非遗产业化前景广阔。在农村乡民社会“非遗”项目的“产业化”探索方面,各地有一些成功的经验,既传承了传统的“非遗”技艺核心和文化蕴涵,又在文化内部规律允许的情况下有所发展。“非遗”项目走向市场或通过市场而实现其价值,是某些项目与生俱来的特点。无论是大众消费的 According to the statistics of the Ministry of Culture, there are currently 870,000 intangible cultural heritages in the country, and more than 10,000 categories of “non-legacy” catalogs at the national and provincial levels and various manifestations of “non-legacy” and The final formation of goods and derivatives is as many as 100,000 species. China Intangible Cultural Heritage is expected to form a market turnover of RMB300bn within 3 years. Non-heritage industry has a bright future. In terms of the “industrialization” exploration of the “non-legacy” projects in the rural areas, there are some successful experiences in both localities that inherit the core and cultural implication of the traditional “non-legacy” The law allows the case of some development. “Non-legacy ” project to market or to achieve its value through the market, is the inherent characteristics of some projects. Whether it is mass consumption