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市场经济条件下,传统的群众文化遇到了冲击和挑战,要做好群众文化工作,丰富群众文化生活,就必须采取一定的策略。本文笔者结合自己的工作经验,主要从提高认识,加大领导力度;抓好各项人才建设工作,实现群众文化工作发展的良性循环;加大投入,形成政府主导、社会参与、各方资助的良好发展格局;因势利导,充分利用广场文化的优势;打造文化品牌,提炼、培育文化精品;拓宽渠道,多开展内容健康、形式活泼,群众乐于参与的文化活动六方面就如何做好群众文化工作进行了具体分析,以期促进群众文化的繁荣发展。
Under the conditions of market economy, the traditional mass culture has encountered challenges and challenges. To do a good job in mass cultural work and enrich the cultural life of the masses, we must adopt certain tactics. In this paper, the author combines his own work experience, mainly from raising awareness and increasing leadership; do a good job in the construction of various personnel to achieve a virtuous circle of mass cultural development; increase investment, the formation of government-led, social participation, funding from all quarters Good development pattern; make the best of the situation and make full use of the advantages of the square culture; create a cultural brand, refine and nurture the fine culture; broaden the channels and conduct more cultural activities with healthy content, lively forms and people’s willingness to participate The specific analysis, with a view to promoting the prosperity and development of mass culture.