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宣传职能与传播职能 记者的工作,集新闻宣传和新闻传播于一身,处理好两者的关系,是提高报道质量的关键。有些同志认为,既然新闻媒体是党的喉舌,那就只须不折不扣地执行领导指示即可,于是在具体写稿时,为了“不折不扣”,为了不出差错,就照搬统发稿或领导讲话。以这样的心态和方式去完成任务,看似政治上保险,没犯错误,但各报内容重复,形式雷同,既缺乏个性,又影响报道质量。
The work of journalists with propaganda functions and communication functions, together with public information and news dissemination, and handling the relationship between them are the keys to improving the quality of the report. Some comrades think that since the news media is the mouthpiece of the party, it only needs to implement the directives of leadership without any compromise. Therefore, in the concrete writing, in order to be “out of the box” and not to make any mistakes, Press or leadership speech. In this attitude and manner to complete the task, seemingly political insurance, no mistakes, but the contents of the newspaper duplicate, the same form, both lack of personality, but also affect the quality of the report.