这年头,基本上是个企业就有自己的官方微博。要拉动销售、要树立品牌形象、要达到四两拨千斤的传播效果——品牌们总是怀着美好憧憬,但现实中的微博并非万能。分享鸡汤、借势热点、转发抽奖……很多官微看上去很努力,却总是乏人问津。一个又一个蓝V账号的背后,是越来越激烈的竞争,以及一群为了运营微博而绞尽脑汁的人。老张是一家小公司的社交化媒体运营经理,在他 This year, basically an enterprise has its own official microblogging. To drive sales, we must establish a brand image, to achieve the effect of resolving every possible solution - the brand is always with a good vision, but the reality of the Weibo is not a panacea. Share chicken soup, occasion hot spots, forwarded lottery ... ... a lot of official micro looks very hard, but always lacking in person. Behind one V Blue V account is the fierce competition and a bunch of people who rack their brains to run the Weibo. Mr. Chang is a social media manager for a small company, at him