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Abstract：As the world factory strives to climb the global value chain and China’s domestic consumer market becomes growingly sophisticated，efficient movement of goods along the supply chains is now critical for every business success as well as China’s overall competitiveness.Demand for modern logistics services is growing at stellar pace.
1 Competitive landscape and developments
of market player1.1 Logistics market is fragmented；rising costs and heated
competition eroding players’ gross margin
China’s logistics market is fragmented，characterized by tens of thousands of logistics firms；and many of them are small，poorly organized and with rudimentary infrastructure and technology.A competition is fierce，particularly in low-end market.
1.2 Enterprises offering integrated services showed
most impressive revenue growth
Revenue of logistics enterprises with integrated services was growing at a much rate (37.9%) than traditional storage (22%)
1.3 Foreign players accelerate expansion
Foreign players are eyeing the opportunities of the Chinese market and continue to accelerate their expansion.Mergers and acquisitions activities are shifting to high gear.
2 Major challenges of the industry
2.1 Rising costs
Fuel prices：Fuel prices in China have continued to climb over the past years.It is estimated that fuel accounts for 35-40% of transportation enterprises’ overall cost.
Land cost：The increase in land use tax has put tremendous pressure on land-intensive warehousing enterprises.2.2 Financing bottlenecks
Shrinking operating cash flows are hurting smaller players with weaker capital strength.
2.3 In-house mindsets slow down 3PLs
developments in China
Although the majority of multinational corporations use 3PL in China，it is estimated that only 15% of domestic companies outsource their logistics functions today.
2.4 Localized services increase supply chain costs
As most logistics companies in China operate only in their immediate regions and take little initiatives to develop more comprehensive network，a three-tier distribution system has lowered efficiency and visibility.
2.5Lack of unified top-level institutional coordination
Multiple government departments have been responsible for monitoring different aspects of the logistics industry in China.
2.6 Imbalanced transport infrastructure development
Although strong exports in past decades have stimulated the infrastructural development in China in important coastal regions，infrastructure capacity in China is unbalanced.
2.7 Constraints on human resources
The demand for talent has outstripped supply in the logistics industry.
3 The strategies that Korea logistics
companies enter China market
(1)Recognizing related regulations of China Government：①Prior to entrance，it is necessary to survey the permission or regulations in China market；②In addition to grasping independent regulations of local government.
(2)Finding out possible areas：Road transportation area is a prospect of entrance in China market because China government recommend foreign investment and the Korea logistics company have more experience.
(3)Requiring logistics system with regard to China entering of manufacturing industry：Considering immature warehousing and storage systems in China，warehousing management and operation area have outlook.
(4)Establishing partnership with local China logistics company：①Prepare national wide transportation service network；②Possible to provide efficient logistic service for customer.
(5)Entering together with domestic manufacturing companies：First performing logistics activities required by domestic companies and enlarge service to China and multinational companies.
(6)Choosing places with good infrastructure capacity like Beijing，Tianjin，Shanghai，Dalian，Qingdao etc.
References
[1]Li & Fung Research Center.Research paper，China Logistics industry 2007-2008.
[2]Research paper，Logistics in China written by KPMG China firm.
[3]China Logistics industry and Korea companies' measurement.Park Chang Ho at Incheon Logistics Research center in Korea.
[4]Choi Seo Yun at Korea Development Bank research center.China Logistics industry growing process and implication.
1 Competitive landscape and developments
of market player1.1 Logistics market is fragmented；rising costs and heated
competition eroding players’ gross margin
China’s logistics market is fragmented，characterized by tens of thousands of logistics firms；and many of them are small，poorly organized and with rudimentary infrastructure and technology.A competition is fierce，particularly in low-end market.
1.2 Enterprises offering integrated services showed
most impressive revenue growth
Revenue of logistics enterprises with integrated services was growing at a much rate (37.9%) than traditional storage (22%)
1.3 Foreign players accelerate expansion
Foreign players are eyeing the opportunities of the Chinese market and continue to accelerate their expansion.Mergers and acquisitions activities are shifting to high gear.
2 Major challenges of the industry
2.1 Rising costs
Fuel prices：Fuel prices in China have continued to climb over the past years.It is estimated that fuel accounts for 35-40% of transportation enterprises’ overall cost.
Land cost：The increase in land use tax has put tremendous pressure on land-intensive warehousing enterprises.2.2 Financing bottlenecks
Shrinking operating cash flows are hurting smaller players with weaker capital strength.
2.3 In-house mindsets slow down 3PLs
developments in China
Although the majority of multinational corporations use 3PL in China，it is estimated that only 15% of domestic companies outsource their logistics functions today.
2.4 Localized services increase supply chain costs
As most logistics companies in China operate only in their immediate regions and take little initiatives to develop more comprehensive network，a three-tier distribution system has lowered efficiency and visibility.
2.5Lack of unified top-level institutional coordination
Multiple government departments have been responsible for monitoring different aspects of the logistics industry in China.
2.6 Imbalanced transport infrastructure development
Although strong exports in past decades have stimulated the infrastructural development in China in important coastal regions，infrastructure capacity in China is unbalanced.
2.7 Constraints on human resources
The demand for talent has outstripped supply in the logistics industry.
3 The strategies that Korea logistics
companies enter China market
(1)Recognizing related regulations of China Government：①Prior to entrance，it is necessary to survey the permission or regulations in China market；②In addition to grasping independent regulations of local government.
(2)Finding out possible areas：Road transportation area is a prospect of entrance in China market because China government recommend foreign investment and the Korea logistics company have more experience.
(3)Requiring logistics system with regard to China entering of manufacturing industry：Considering immature warehousing and storage systems in China，warehousing management and operation area have outlook.
(4)Establishing partnership with local China logistics company：①Prepare national wide transportation service network；②Possible to provide efficient logistic service for customer.
(5)Entering together with domestic manufacturing companies：First performing logistics activities required by domestic companies and enlarge service to China and multinational companies.
(6)Choosing places with good infrastructure capacity like Beijing，Tianjin，Shanghai，Dalian，Qingdao etc.
References
[1]Li & Fung Research Center.Research paper，China Logistics industry 2007-2008.
[2]Research paper，Logistics in China written by KPMG China firm.
[3]China Logistics industry and Korea companies' measurement.Park Chang Ho at Incheon Logistics Research center in Korea.
[4]Choi Seo Yun at Korea Development Bank research center.China Logistics industry growing process and implication.