大制作并不等于大投入。也许,创意的真正价值就在于用最少的投入获得最大的收益。因此,你就不应当忽略这些案例。引言今天,广告的运作越来越奢侈。名人代言的比拼硝烟中,在特技多维大场面等诸多元素的技术争霸间,在重金轰炸的媒介选择路途上??然而,真正的赢家,不是在挣得亿万目光和 Big production does not mean large investment. Perhaps the real value of the idea is to get the maximum benefit from the least investment. Therefore, you should not ignore these cases. Introduction Today, advertising is becoming more and more luxurious. Celebrity endorsements fight smoke, stunt in the multi-dimensional scene and many other elements of technological hegemony in the heavy bombing of the media choice on the road ?? However, the real winner, is not earned hundreds of millions of eyes and