论文部分内容阅读
由北京日报文化新闻部负责运营的“艺绽”微信公众号,自2014年11月24日上线,至今已走过两年历程,粉丝数量趋于稳定。“艺绽”主打文艺资讯、文化热点和文化观察,每周保持三次至四次的推送频率。以微信账号为代表的自媒体+自媒体平台,爆发出巨大的内容生产和传播活力,形成强大的“阅读粘性”。新媒体自带的多时空属性,在多个角度上都突破了传统的传播界限,对文化新闻传播系统产生了了优化整合的巨大作用,实现了文化新闻传播途径的优化进程。
The “Weibo” WeChat public account, operated by Beijing Daily’s Ministry of Culture and Information, has been online for 24 months since November 24, 2014 and has been on the verge of two years. The number of fans has stabilized. “Arts bloom ” main literary information, cultural hot spots and cultural observations, weekly to maintain three to four times the frequency of push. Weixin account as the representative of the media + from the media platform, the outbreak of a huge content production and dissemination of vitality, a strong “sticky”. The multi-temporal and spatial attributes brought by the new media break through the traditional limits of communication on many angles and have played an important role in the optimization and integration of the cultural news transmission system and have achieved the optimization of the channels of cultural news transmission.