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电视媒体在当下新媒体迅速崛起、竞争日趋激烈的媒介生态环境下,整体处于喧嚣和焦虑相交织的状态中,节目如何创新是电视人普遍的纠结。纵观近年来的电视荧屏,以《超级女声》为开端,真人秀和选秀节目大行其道,从唱歌到舞蹈到国内国际的旅行,从跳水到赛车到奔跑,全明星阵容下的各种角色扮演秀才艺、秀恩爱、秀亲情、秀坚强,中国电视进入愈演愈烈的真人秀时代,各种类型的真人秀节目成为各级卫视争夺观众、打造品牌的一个重要节目类型。近期,由山东卫视和唯众传媒
In the current media environment in which the rapid rise of new media and the increasingly fierce competition in the media, the television media is in a state of intertwining the noise and anxiety as a whole. How to innovate the programs is a common tangling among TV users. Throughout recent years, the TV screen to “super girl” as the beginning, reality show and talent show popular, from singing to dancing to domestic and international travel, from diving to racing to run, all-star lineup of various role-play talent show , Show love, show affection, show strong, China’s television into the growing reality show era, various types of reality shows become the audience for all levels of satellite TV, brand building an important program type. Recently, by Shandong Satellite TV and CD media