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饮料工业正处于大规模转变之中。随着公司的出现,饮料业也越来越商业化和全球化,并且几个战略措施看上去已呈必然趋势。几个最大公司正吞并竞争对手以求发展扩张。同时,他们瞄准发展中国家市场作为扩大销售的方向。虽然投入很多,但二级全球市场公司仍将饮料业作为他们努力发展的重要副业。百事向世界出售快餐,Seagram追求多元化发展,吉百利则迎合世界的口味。 在无醇饮料中,最强有力的可口可乐公司是一典范。在全球啤酒市场,持执照者更渴望在新地区建立和收购啤酒厂。在白酒和葡萄酒市场,创高质量品牌和谋求高利润越来越受酒厂和消费者的重视。 一体化仍是饮料工业的发展趋势。过去许多公司跻身世界世界饮料100强的状况已消失,事实上,以下所列许多公司在不断变革的新时期也许将不复存在。以下是饮料工业100强企业,按净销售额排名。
The beverage industry is undergoing a massive transformation. With the advent of the company, the beverage industry is becoming more and more commercialized and globalized, and several strategic measures appear to have taken an inevitable trend. Several of the largest companies are merging their competitors for development. At the same time, they are targeting developing markets as a way to expand sales. Despite many investments, secondary global market companies still regard the beverage industry as an important sideline for their efforts to develop. Pepsi sells fast food to the world, Seagram pursues diversified development, and Cadbury caters to the world’s tastes. In alcohol-free drinks, the most powerful Coca-Cola company is a model. In the global beer market, licensees are even more eager to establish and acquire breweries in new areas. In the liquor and wine market, creating high-quality brands and seeking high profits are increasingly valued by wineries and consumers. Integration is still the development trend of the beverage industry. In the past, many companies have become one of the world’s top 100 beverage companies. In fact, many companies listed below may no longer exist in the new era of continuous change. The following are the top 100 beverage industry companies, ranked by net sales.