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媒体产业正经历深刻的数字化和全球化转型,这对政府传媒监管提出了新课题与新挑战。本文结合欧美媒体监管的创新与发展,从3方面探讨欧美经验对我国出版业特殊管理股改革的借鉴意义:如何通过监管“松绑”推动出版产业升级转型;如何通过股权改革提升传媒管理的专业化;如何平衡商业利益与公众利益。特殊管理股改革应该与时俱进地借鉴欧美的监管创新,同时也要推陈出新,让这一改革成为出版传媒产业的政策利好。
The media industry is experiencing profound digital and global transformation, which sets new topics and challenges for the government media regulation. Based on the innovation and development of media supervision in Europe and the United States, this paper explores the reference significance of the experience of Europe and the United States to the reform of special management stocks in the publishing industry in China from three aspects: how to promote the transformation and upgrading of the publishing industry through regulation and control; how to improve media management through equity reform Specialization; how to balance commercial and public interests. The reform of special management stocks should keep pace with the times to learn from the regulatory innovations in Europe and the United States and at the same time make innovations to make this reform a favorable policy for the publishing media industry.