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2007年中央电视台黄金资源广告招标在标的物设置中,首次将7.5秒的广告规格引入到“新闻联播后”这个时段。从5秒到7.5的转变,基于对中国市场环境、传播环境和企业需求、消费者认知等领域的广泛调查、深入分析和严密论证,是中央电视台在广告经营策略上的一个创新举措,是又一次引领电视广告行业发展的行为。7.5秒的出现,得到媒介研究专家、广告从业人士的普遍关注和强烈认同。我们有理由相信,7.5秒广告,是中国电视广告的常规格式,必将开启中国电视广告业新的一页。
In 2007 CCTV gold resources advertising bidding in the subject set, the first 7.5 seconds of advertising specifications introduced to the “news network” after this period. From 5 seconds to 7.5 changes, based on an extensive survey of China’s market environment, communication environment and business needs, consumer awareness and other areas, in-depth analysis and rigorous demonstration is CCTV’s advertising business strategy is an innovative measure is Once again lead the television advertising industry development behavior. The emergence of 7.5 seconds, by media research experts, advertising practitioners generally concern and strongly agree. We have reason to believe that 7.5-second commercials, the traditional format of Chinese television commercials, will surely open a new page in the Chinese television advertising industry.