得益于2008年开始施行的节假日改革,涵盖清明节、“五一”劳动节、端午节的连续黄金周带来的市场热潮似乎又让人们忘记了经济危机的影响。自从传统节日纳入到法定假期中来,每年的上半年没有了“五一”七天假期的集中爆发,成为了连续三个小黄金周的长线作战,改变了消费者生活和购物习惯的同时,也为零售企业带来了新的机遇和挑战,其实更多的,也是对于企业营销和运营层面改进的一个鞭策,家电卖场不约而同借势大打营销牌,为市场持续加温。风借火势,火助风威,持续的推动中国家电行业的发展和成熟。 Thanks to the holiday reforms that began in 2008, the upsurge in the market brought about by the Golden Week, the May 1 Labor Day, and the Dragon Boat Festival’s consecutive Golden Week seems to have caused people to forget the impact of the economic crisis. Since the traditional festivals were included in the statutory holidays, the first half of the year did not have a concentrated outbreak of the “51” holiday for seven consecutive days. It has become the long-term operation for three consecutive golden weeks, changing the consumer’s life and shopping habits. It also brings new opportunities and challenges for retail companies. Actually, it is more of a spur to the improvement of corporate marketing and operations. Home appliance stores invariably use the same marketing card to continue to warm the market. Wind by the fire, the fire help the wind, continuing to promote the development and maturity of China’s home appliance industry.