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津海联营运动鞋厂是天津市静海县中旺镇大曲河村的村办联营企业。在激烈的商品竞争中,他们不是独步自舞,而是善于发现联合伙伴,“借仙名山,山名山兴”。他们从1986年与天津运动鞋厂联合以来,经济效益迅速增长,两年为国家创汇422万美元,上缴国家利税80多万元。一、借“仙”名山大曲河运动鞋厂建于1980年,开始是给天津运动鞋厂做加工。经过六年的合作,他们凭借高质量和信誉赢得了对方的重视和信任。天津运动鞋厂则以其技术、资金、质量等诸多优势,迅速崛起,名噪国内外,这个厂生产的“雪地鞋”曾荣获国际布尔诺金奖,捷克总统曾对其产品给予高度评价。天津运动鞋厂的知名度吸引了大曲河运动鞋厂的决策者,他们觉得在商品竞争的大潮中,倘若自己的小船靠上这只巨轮,可以减少风险,提高效益,借对方的“牌子”,扬自己的名声,岂不美哉! 于是,他们利用多年合作的基础登门攀亲,主动联姻。经过双方共同努力,“津海联营运动鞋厂”应运而生。二、图名务实
Tianjin Haihai Joint Sports Shoes Factory is a village-run joint venture in Daqu River Village, Zhongwang Town, Jinghai County, Tianjin. In the fierce commodity competition, they are not self-contained, but are good at discovering joint partners and “taking advantage of the famous mountains and mountains.” Since they joined forces with the Tianjin Sports Shoes Factory in 1986, their economic benefits have grown rapidly. In the two years, the country earned 4.22 million U.S. dollars in foreign exchange, and turned over national profits and taxes of more than 800,000 yuan. First, the “Santa” famous mountain Daqu River sports shoe factory was built in 1980, began to do the processing of sports shoes factory in Tianjin. After six years of cooperation, they won the attention and trust of each other with high quality and credibility. Tianjin Sports Shoes Factory, with its advantages in technology, capital, quality, etc., has rapidly risen and is famous at home and abroad. The “Snow Shoes” produced by this factory has won the international Brno Gold Award, and the Czech President once spoke highly of his products. The popularity of the Tianjin Sports Shoes Factory attracted the decision makers of the Daqu River Sports Shoes Factory. They felt that in the tide of commodity competition, if their boat rides on this giant wheel, they can reduce risks and increase efficiency, borrowing each other’s “brand”. If you raise your own reputation, you will not be embarrassed! As a result, they use the basis of years of cooperation to climb the door and take the initiative to marry each other. After joint efforts of both parties, “Jinhai Joint Sports Shoes Factory” came into being. Second, chart name practical