面对当前新时期,我国倡导人才强国,大力发展素质教育。而对于各大高校来说,争先恐后进行扩招。然而,在财务管理方面,逐渐面临一系列新兴问题。在财务管理体制方面,难以实现健全。而在银行借贷方面,却呈现出日益增多的趋势,在负债数目方面也持续加大。在投资扩建的过程中,普遍缺乏足够的规划指导。本文针对新时期背景之下,高校财务管理面临挑战展开一定探讨,就创新策略展开分析。 Faced with the current new period, our country advocates strengthening the country with talented people and vigorously developing quality education. For major colleges and universities, vying for expansion enrollment. However, in terms of financial management, it gradually faces a series of emerging issues. In the financial management system, it is difficult to achieve soundness. In terms of bank lending, however, it has seen an increasing trend and has continued to increase in terms of the number of liabilities. In the investment expansion process, the general lack of adequate planning guidance. In this paper, under the background of the new era, some challenges are faced with the financial management in colleges and universities, and the innovation strategy is analyzed.