中国财政经济出版社2016年12月出版本书在分析品牌资产的复杂类型基础上,提出了“品牌资产聚合四面体”理论模型;通过解析企业品牌复杂系统角色构成,指出不同的品牌角色与产品角色将推动品牌系统走向有序或无序;并尝试在Interbrand、BrandZ评估法的基础上,将品牌延伸下产品角色的“强化一稀释”效应、品牌组合(联合)下 Based on the analysis of the complex types of brand equity, this book presents the theoretical model of “brand equity aggregation tetrahedron”. By analyzing the composition of the complex system of corporate brand names, it points out the different brand roles And product roles will drive the brand system toward orderly or disorderly; and try to extend the role of the brand under the “intensify-dilute” effect based on the Interbrand, BrandZ assessment, brand combination