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经济全球化的发展,对外贸易面临着巨大的发展空间和前所唯有的发展机遇,随着中国加入世界贸易组织后,就拥有更多的机会参与国际市场的竞争的机会,全球的经济竞争重点也由原来的货物贸易转向服务贸易,然而中国的文化实力与发达国家存在严重失衡,对外文化贸易存在多项问题,为此想要文化贸易成为经济增长的新亮点,就必需拥有相应的对策。
With the development of economic globalization, foreign trade is facing huge space for development and unprecedented opportunities for development. With China’s accession to the World Trade Organization, China will have more opportunities to participate in the competition in the international market and the global economic competition However, the cultural power of China has a serious imbalance with the developed countries and there are many problems with the foreign cultural trade. Therefore, if cultural trade is to become a new bright spot in economic growth, it must have corresponding countermeasures .