产品的设计开发是女装品牌的灵魂。设计开发的成败直接影响到女装品牌的竞争力。且女装产品最大的一个特点就是时尚性强、流行周期短,一旦产品脱离了时尚踪影,落后于消费者的需求,就会很快被市场淘汰。“白领”——成长于天子脚下的品牌,在其并不张扬的产品设计开发当中,其实蕴 Product design and development is the soul of women’s brand. The success of design and development directly affects the competitiveness of women’s brands. And one of the biggest features of women’s products is fashion, strong, short cycle of popular, once the product out of fashion, behind the needs of consumers, it will soon be eliminated by the market. “White Collar” - the brand that grew up at the foot of the emperor, in its product design and development is not publicized, in fact