2007年,阿迪达斯在进行品牌推广时大打偶像牌。“随意涂鸦”系列广告通过电视、平面媒体、网络、零售店甚至地铁等多种传播渠道,声势浩大地传递了“没有不可能”的品牌理念,鼓励人们为自己的梦想启航。阿迪达斯邀请旗下30多位体坛巨星,让他们各自用画笔在一个巨大的画板上记录下人生的风霜雪雨,配之以对故事的解说,并拍摄成广告。阿迪达斯为这一系列广告起了一个很 In 2007, adidas hit the idol brand in branding. “Random graffiti ” series of ads through the television, print media, the Internet, retail stores and even the subway and other channels of communication, impressively transmitted “no impossibility ” brand philosophy, encouraging people to set sail for their dreams . Adidas invited its more than 30 sports stars, so that each of them with a brush on a huge artboard record of the ups and downs of life, accompanied by the story commentary, and filmed into advertising. Adidas played a very important role in this series of advertisements