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微博因其文字简短、信息实时、交互性强、内容丰富等特点已经成为现今网络上应用最广泛的社交平台。截至2012年6月,我国微博用户已经达到2.74亿。2011年12月,北京市人民政府新闻办公室等多部门共同制定的《北京市微博客发展管理若干规定》出台,标志着微博实名制时代的到来。微博实名制将对信息传播带来诸如遏制网络虚假信息、提高网民素质、增强媒体公信力、营造和谐的网络环境等积极影响,但同时也带来一些问题,本文旨在对微博实名制带来的影响做简要分析,目的是更好地促进微博这一新兴媒体的良好发展。
Weibo has become the most widely used social networking platform on the Internet today because of its short text, real-time information, strong interaction and rich content. As of June 2012, China’s microblogging users have reached 274 million. In December 2011, the Beijing Municipal People’s Government Information Office and other departments jointly formulated “Several Regulations on the Development and Management of Micro-blogging in Beijing” promulgated, marking the arrival of the era of micro-blog real-name system. The real-name system of Weibo will bring positive effects such as curbing the false information of the network, improving the quality of netizens, enhancing the credibility of the media and creating a harmonious network environment, but it also brings some problems. This article aims to bring about the real- The impact of doing a brief analysis, the purpose is to better promote the new development of Weibo this new media.