所有人都需要角色扮演,都需要建立个人品牌形象并利于识别。不要怀疑,你必须得成为影帝。上个世纪的脑科学就发现,当人们看到某一个好的品牌,他大脑内部某一个区域就被激发,状态和上瘾机制一模一样。他们继续探寻,虽然品牌千差万别,但是能够激发这种状态的品牌原型很少,他们从古希腊的神话中获得灵感,把原型减少到12种——所有的品牌形象,都是这12种的品牌原型,分别是: Everyone needs role-playing, all need to build a personal brand image and help identify. Do not doubt, you have to be a movie actor. In the last century, brain science found that when people see a good brand, a certain area inside the brain is stimulated, and the state is exactly the same as the addiction mechanism. They continue to explore that although the brands vary widely, there are very few prototypes of the brand that can arouse the state, drawing inspiration from the myths of ancient Greece and reducing the prototype to 12 - all of which are the 12 brands Prototypes are: