大部分的公司已经不再问:“我们是否应该进行网际网络电子交易?”而开始改问:“我们该如何进行电子交易?”电脑厂商则以他们最先进的网际网络科技来回答这个问题。这些最新的电子交易可处理企业最重要的需求,诸如:记忆顾客、计算投资报酬率、风险评估、以及买卖付款。 电子交易新进展 在1996年底纽约的Fall Internet Word中,IBM推出了他们的资料分析工具与服务,它可将Web站与资料库作动态连结,以分析顾客的购 Most companies no longer ask: “Should we conduct Internet electronic transactions?” and began to ask: “How do we conduct electronic transactions?” Computer makers use their most advanced Internet technology to answer this question. These latest electronic transactions can address the company’s most important needs, such as: remembering customers, calculating ROI, risk assessments, and buying and selling payments. New Developments in Electronic Transactions At the end of 1996 in Fall Internet Word in New York, IBM introduced their data analysis tools and services, which can dynamically link Web sites and databases to analyze customer purchases.