去年中央对党政部门报刊进行了治理整顿,通过停办、划转、管办分离,取得了比较好的效果。但是随着报业竞争的加剧,地州一级党报的生存和发展日趋艰难。它们不仅受到省(自治区)一级的文化生活类报纸的冲击,还要面对辖区内的其他报纸的竞争。此外,近几年日益蓬勃发展的广播电视、网络媒体对地州报新闻资源和广告市场也分割掉不少。以哈密为例,哈密本地目前有两份党报和两份行业报。《哈密报》集体订阅7000多份,零售5000多份;区域内其他三家报纸,发行量也各自不同。可以看出,作为哈密地委机关报的《哈密报》以微弱优势,占据领先位置。但近几年来,来自乌鲁木齐的文化生活类报纸,版数多,信息量大,以每期4000份至5000份的零售量,抢占哈密报纸销售市场,并有逐年上升的趋势,这一状况对哈密本地报纸有一定的影响。哈密地区内的报纸如果没有强有力的措施应对挑战者,那么这些外来报纸就有可能占据头把交椅。 Last year, the Central Government carried out rectification and control over the newspapers and periodicals in the Party and government departments and achieved good results through the suspension of office, transfer of government affairs and the separation of management from administration. However, with the aggravating competition in the newspapers, the survival and development of party newspapers at the prefectural level have become increasingly difficult. They are not only challenged by the newspaper of cultural life at the provincial (autonomous region) level but also by the competition of other newspapers in the area. In addition, in recent years, the booming development of radio and television and online media has also cut apart many of Dezhou News Resources and advertising markets. Take Hami for example. There are currently two party newspapers and two industry newspapers in Hami. More than 7,000 copies were subscribed to by the HAMI, with more than 5,000 retail outlets; the other three newspapers in the region were also distributed in different volumes. It can be seen that the newspaper Hami, the prefectural office of Hami, took a leading position with a slight advantage. However, in recent years, the cultural life newspapers from Urumqi have a large number of plates and a large amount of information. With a retail volume of 4,000 to 5,000 copies per period, they have seized the Hami newspaper sales market and have been on the rise year by year. Hami local newspapers have a certain impact. Newspapers in the Hami area are likely to dominate the press if there is no strong response to the challengers.