广告的主力军是被经济发达国家称为“四大广告媒体”的报纸、杂志、广播、电视广告。抛钱做广告,老板们都认定付出的和收获的要成正比,因而在广告媒体的选择上煞费脑筋。报纸、杂志、电视三大广告媒体近年来在我国的生意场中大为走俏,但许多公司特别是一些小型企 The main force of advertising is newspapers, magazines, radio and television advertisements that are called “four major advertising media” by economically developed countries. When throwing money to advertise, the bosses are determined to be directly proportional to what they are paid for and thus to spend their brains on the choice of advertising media. Newspapers, magazines, and televisions have become popular in our country’s business market in recent years, but many companies, especially small businesses