改革开放以来,中国的经济及大中型企业迅速发展,而不可忽视的是一些中小型企业也异军突起,我国的中小企业数量已占企业数的90%以上,在我国社会主义市场经济中发挥着重要作用。本文将就中小企业的特点分析其市场营销策略,对其利弊分析并作出一些对策建议,发表一些自己的看法。 Since the reform and opening up, China’s economy and large and medium-sized enterprises have been developing rapidly. However, some small and medium-sized enterprises can not be ignored. Suddenly more than 90% of the total number of small and medium enterprises in our country plays an important role in our socialist market economy effect. This article will analyze the characteristics of SMEs marketing strategy, analysis of their advantages and disadvantages and make some countermeasures and suggestions, make some of my own views.