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一、项目背景北京王府井百货(集团)股份有限公司东安市场(注册商标:东安),创办于1903年,不仅是北京老字号,也是获得国内贸易部授牌的“中华老字号”。而王府井百货,前身为创立于1955年的“新中国第一店”——北京市百货大楼,也是北京零售业的“老品牌”企业。王府井百货一直紧跟时代脉搏,争当中国商业发展进程中的弄潮儿。到2015年底,王府井百货从“新中国第一店”——北京市百货大楼发展到拥有遍布全国28个城市47家门店的百货连锁集团,整合线上线下全渠道资源,开启了“第
First, the project background Beijing Wangfujing Department Store (Group) Co., Ltd. Dongan market (registered trademark: Dongan), founded in 1903, not only the old Beijing, but also awarded the title of the Ministry of Internal Trade ”old China “. The Wangfujing Department Store, formerly known as ”the first store in New China“ founded in 1955 - Beijing Department Store, is also Beijing’s retail ”old brand“ enterprises. Wangfujing Department Store has been keeping up with the pulse of the times and striving to be a beach-governer in the process of China’s commercial development. By the end of 2015, Wangfujing Department Store has developed from ”New China No.1 Store“ - Beijing Department Store to a department store chain with 47 stores spread across 28 cities across the country, integrating all online and offline channel resources and opening ”No.