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电视媒体的基本道德规范应当成为电视人行为选择和节目传播效应的底线要求。在全国电视业治理低俗现象、抵制低俗之风的活动中,审视电视媒体的伦理自觉,研究电视文化低俗现象的生成原因,是探讨净化荧屏的有效途径的重要切入点,更是电视媒体寻求创新之路的根本保障。2007年春节联欢晚会,在创作观念上凸显了平民化、贴近性的风格特点,营造着浓浓的亲情,传递着和谐的理念。在节目编排上,以“欢乐和谐”为主题,通过歌舞板块和其他艺术形式,发挥了舞台大屏幕的延伸作用,进一步挖掘了舞台灯光的造型、写意功能。同时多种艺术形式的交叉、融会,令观众耳目一新。
The basic ethics of the television media should be the bottom line requirement of TV personality choice and program broadcast effect. Examining the ethical awareness of the TV media and studying the causes of the TV culture vulgarity in the activities of alleviating vulgarity and vulgarity in the television industry in the country is an important entry point for exploring effective ways to purify the screen and is also a search for innovation in the television media The fundamental guarantee of the road. Spring Festival Gala 2007, in the creative concept highlights the civilians, close to the style characteristics, creating a strong affection, transmission of the concept of harmony. In the program layout, with the theme of “Joy and Harmony”, through the song and dance plates and other art forms, it has played an extension role of the stage big screen and further explored the modeling and freehand function of the stage lighting. At the same time a variety of art forms the intersection, integration, so that the audience refreshing.