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北京电视台借“红楼选秀”提升了影响力,并获得上亿元收益随着大型电视选秀活动“红楼梦中人”在9大分赛区陆续进入决赛,一股“红楼热”再度掀起。心怀明星梦的青年男女欲借此“一秀成名”,踏上星光大道;而自称“处在谷底”的北京电视台则借此打了一个翻身仗,不仅有上亿元收益进账,还有效提升了影响力,长达三个半小时的北京赛区总决赛直播,创造了9．2％的平均收视率。
Beijing TV station “Red House Draft” to enhance the influence and access to 100 million yuan revenue With the large-scale television talent show “Dream of Red Mansions” in the 9 Division one after another into the final, a “red hot” set off again. The young men and women with a dream of star dream to take this “a show of fame”, set foot on the Walk of Fame; and claiming to be “at the bottom of the” Beijing Television Station is to take a turnaround, not only have hundreds of millions of revenue gains, but also effectively improve Impact, up to three and a half hours of Beijing Division finals live, creating a 9.2% average viewing rate.