“道可道,非常道。”媒体需摆脱一般化、情绪化、模式化的报道,用“非常”之法,进行科学理性、以人为本的报道,引导人们弃恶向善。老人跌倒不扶、见死不救、地沟油上餐桌、过度医疗等问题,在一次次让人震惊之余,也使社会道德成为人们热议的话题。集体冷漠和不安全感,使人们质疑如今的社会是否已“道德沦丧”。人们对道德的热议和重视,反映 “Road can be very authentic. ” The media need to get rid of the generalized, emotional, modeled reports, with “very ” method, scientific rationality, people-oriented reporting, guide people to abandon evil to good. The problem of the elderly failing to fall from their knees, getting help from death, cooking oil on the table, over-medical treatment and so on has shocked the community again and again and made the social morality a hot topic. Collective indifference and insecurity raise questions about whether society today has “moral decay.” People’s enthusiasm for morality and attention reflect