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具体分析湖南省武陵山片区发展及文化产业融合情况,发展武陵山片区文化创意产业融合成长趋势不断加强,但同时该地区文化创意产业融合成长的组织创新受到经济发展水平落后,文化创意产业地区发展失衡,创新观念不强,缺乏主动性等因素制约,提出应在组织文化、组织经营理念、组织管理方式几方面内容创新并选择合适的组织创新模式。
This paper analyzes the development of Wuling Mountain Area and the integration of cultural industry in Hunan Province. The trend of integration and development of cultural and creative industries in Wuling Mountain Area continues to be strengthened. However, the organizational innovation in the integration of cultural and creative industries in this area is lagging behind in economic development and the development of cultural and creative industries Imbalance, lack of innovative ideas, lack of initiative and other factors, put forward that should be in the organizational culture, organizational philosophy, organization and management of several aspects of content innovation and select the appropriate organizational innovation model.