论文部分内容阅读
孙子兵法说得好, “不战而屈人之兵,善之善者也。”现代精明的企业家高明之处在于不与同行作恶性竞争,而是把眼光投在“潜在市场”的开发上,致力发掘许多的新产品、新市场,独创市场一片新天地。 在一般人看来,剃须刀是男性的“专利”,而美国吉利公司却不这样认为,他们通过市场调查发现,全美有六千万女性为了美容,要定期刮除腿毛和腋毛等。于是该公司别出心裁地开发出一种专供女性使用的“刮毛刀”。产品投入市场后,很快就畅销全美。
The Art of War, Sun Tzu said it well, “no war and soldiers, the good of the good.” The smart modern entrepreneurs is not to make vicious competition with their peers, but look at the “potential market” development , Is committed to exploring many new products, new markets, unique market a new world. In most people's eyes, razors are the “patent” of men, while the United States Geely does not think so. According to market research, they found that 60 million women in the United States need to regularly clean their legs and armpits for beauty. So the company ingeniously developed a specifically for women to use “shaving knife.” After the product is put into the market, it will sell well all over the United States soon.