作为全球最大的轮胎制造商之一,固特异轮胎橡胶公司(Goodyear)(以下简称“固特异”)对于体育赛事方面的支持有着很悠久的历史,在赛车领域,作为F1赛事的轮胎赞助商,固特异创造F1赛事350次冠军纪录,至今无人超越。正是得益于此,使得固特异在中国市场积累了相当的知名度和良好的用户口碑。近日,固特异在中国推出全新子品牌“优途”(Remington)。该品牌根据国内中档商用车用户的实际需求而 Goodyear (“Goodyear”), one of the world’s largest tire manufacturers, has a long history of supporting sporting events and is a tire sponsor of F1 events in the field of motorsports Business, Goodyear F1 race to create 350 championship records, so far no one beyond. It is thanks to this, making Goodyear in the Chinese market has accumulated considerable popularity and good user reputation. Recently, Goodyear launched a brand new sub-brand “Remington” in China. The brand according to the actual needs of mid-range commercial car users