当今的科技发展日新月异，在竞争激烈的现代商品社会中，消费者对产品需求已越来越呈现出多元化趋势，企业产品的更新换代速度也不得不随之加快。面对市场疲软、竞争加剧、强手如林、资金短缺的营销环境，绝大多数企业只有一种选择，那就是进行详尽而周密的市场调研，分析消费 Nowadays, with the rapid development of science and technology, in the highly competitive modern commodity society, consumers’ demand for products has been showing a trend of diversification more and more, and the rate of replacement of products has also had to be accelerated. The face of the market is weak, intensified competition, strong competitors, the shortage of funds marketing environment, most companies have only one option, that is, a detailed and thorough market research, analysis of consumption