降价并不是楼市变化的唯一标志,却是一个信号。低潮时期,房地产行业亟须寻求突破,也正悄然发生着转型。“要在产品形态、公司发展策略上进一步提升,让房地产行业告别野蛮生长,进入更加理性的发展时期。”在第十届住交会论坛上,冯仑面对来自全国的同行,发出了如此倡议。而论坛之外,北京郊外凛冽的寒风正从四面猛烈地袭来。这样的情景似乎与房地产业眼下的处境有些暗合。在尚不确定的市场预期下,企业 Price reduction is not the only sign of changes in the property market, but it is a signal. At a time of low ebb, it is imperative for the real estate industry to seek a breakthrough and it is also quietly undergoing a restructuring. “In the product form, the company further enhance the development strategy, so that the real estate industry farewell to the brutal growth, into a more rational period of development. ” In the tenth live in the Forum, Feng Lun counterparts from across the country issued the same initiative. Outside the forum, the biting cold winds on the outskirts of Beijing hit violently from all directions. This scenario seems to be somewhat in line with the current situation in the real estate industry. Under the uncertain market expectations, the business