朴素的文字是老实的文字,它的反面是玩弄花样、夸大其辞、故弄玄虚。大众传播媒介是为普通读者服务的,理应使用普通人的语言,不幸的是,我们从报纸上所看到的文字或从广播中听到的语言往往距离生活太远。有些作者喜欢用抽象概念。抽象概念往往外延很大,内涵很深,于是不得不对它们略加解释,结果造成重复。下面是几个例子: 沈阳铁路局运用法制手段和科学管理,一手抓监察,一手抓监测,节能工作取得显著效果。(《新华社新闻稿》,1991年 Simple text is honest text, its opposite is to play tricks, exaggerated, trickery. The mass media serve ordinary readers and ordinary people should use the language. Unfortunately, the language we read from the newspapers or the language we hear on the radio is often far from living. Some authors like to use abstract concepts. Abstract concepts are often very large extension, deep meaning, so they had to explain a little, resulting in duplication. The following are a few examples: Shenyang Railway Bureau uses the legal system and scientific management, with one hand monitoring, the other hand monitoring, energy-saving work achieved remarkable results. (Xinhua News Agency, 1991)