金锣集团从沂蒙山区贫瘠的大地上破土而出,其生猪屠宰、肉制品综合加工能力均居全国前列,与肉类巨头双汇、南京雨润形成三足鼎立之势。进入新世纪,山东区域的肉制品市场发生一系列重大变化,消费者肉类需求的变化、产品类别和品种的急剧扩充、零售终端格局的变化、肉类竞争格局的演变、竞争对手区域战略、策 Golden Gong Group Yimeng mountain from the barren land of the earth out of its pig slaughtering, meat processing capacity of the largest in the nation, with the meat giant Shineway, Nanjing Yurun formed a tripartite confrontation trend. In the new century, a series of major changes have taken place in the meat product market in Shandong. Changes in the demand for meat by consumers, the drastic expansion of product categories and varieties, changes in the pattern of retail terminals, the evolution of meat competition, regional strategies of competitors, Policy