阿拉老酒刚开始搞品牌建设时,理解是十分肤浅的,以为只要取个好名,做些广告宣传就可以了。经历这些年的风风雨雨、跌宕坎坷,我们切身体会到:品牌建设之事业远没有如此简单,工作也远没有想象中这般容易。经营企业,千头万绪,唯有打响品牌方为长久之要。首先,它是一个十分庞大的系统工程。既要有长期的规划,即愿景设计,又要有分阶段实施的细则,同时还要讲究方 Allah Lijiu started brand building, the understanding is very superficial, that as long as you take a good name, do some advertising on it. After years of ups and downs ups and downs ups and downs, we experience: the cause of brand building is far from so simple, the work is far from imagined so easy. Running a business, a multitude of things, only started the brand side for a long time to. First of all, it is a very large system engineering. It is necessary to have long-term planning, that is, vision design, but also have a detailed implementation of the rules in phases, but also pay attention to the parties