当前我国的市场营销环境竞争激烈、成分复杂,以往的营销方式已远远达不到应对瞬息万变的市场变化的要求,企业必须及时更新营销理念,以先进的指导思想为基础,构建全新的营销框架,加强营销创新意识,提升营销市场的拓展能力,建构高效率的营销网络化体系,以名牌战略为主打元素,确立自身在营销市场中的优势地位,从而为企业赢得更多的发展空间,提升企业的生存能力。本文我们就对当前市场营销策划存在的问题加以分析,并提出相应的解决对策。 At present, the marketing environment in our country is highly competitive and its components are complex. The marketing methods in the past are far beyond the requirements of responding to the rapidly changing market. Enterprises must update their marketing concepts in time and build a brand new marketing framework based on advanced guiding ideology , Enhance awareness of marketing innovation, enhance the marketing ability of marketing, construct an efficient marketing network system, take the brand strategy as the main element and establish its own dominant position in the marketing market so as to win more development space for the enterprise and enhance Business viability. In this paper, we analyze the existing problems in marketing planning and propose corresponding solutions.