论文部分内容阅读
在汶川地震这场报道战役中,如果说中央媒体在国内重大突发事件中投人大量人力、物力,进行集中报道,相当于是在这场战役中打主攻;那么,地方媒体受各种条件所限,该如何制定作战方略?答案显然是有所为,有所不为。有所为,有所不为地方媒体首先要明确“三不”原则:不求程序完整,不求权威发布,不求全面展
In the campaign of Wenchuan earthquake, if the central media invested a large amount of manpower, material resources and concentrated reports in major domestic contingencies, it would be equivalent to playing the main attack in this campaign; then, the local media are subject to various conditions Limits, how to develop operational strategy? The answer is obviously something, do not do something. To do something, to do something not for the local media must first clear “three no ” principle: do not seek the integrity of the program, without authority issued, do not seek a comprehensive exhibition