数字期刊直接收费是比较合适的赢利模式,但从世界角度来看,数字期刊尚未找到合适的收费模式。在国内,由于版权保护的不完善,新媒体受众免费享用信息的习惯,数字期刊的收费更是难上加难。通过以华尔街日报、人民日报、《家庭》等报刊的电子版收费方式为例,探讨数字期刊的收费模式,尝试围绕数字期刊收费的问题,寻找切实可行的突围之径。 Digital journal direct charge is more appropriate profit model, but from the world point of view, digital journals have yet to find a suitable fee model. In China, due to the imperfect copyright protection and the habit of free use of information by new media audience, it is even harder for digital journals to charge fees. Taking the electronic version of newspapers and periodicals like The Wall Street Journal, People ’s Daily, and Family as an example, this paper explores the charging mode of digital periodicals and tries to find out the feasible way to break through the issue of digital periodical charges.