带动沃尔沃建筑设备高速发展的另一个重要引擎就是其成功的品牌战略。在蒙克特尔博物馆的介绍资料中,有这样一段文字,沃尔沃建筑设备陆续生产过的产品,使用过蒙克特尔、Bolinders、Bolinder-蒙克特尔、BM-沃尔沃、沃尔沃-BM与沃尔沃等品牌。在蒙克特尔博物馆里,如今我们依然能看到这些品牌在沃尔沃建筑设备的发展历程中所扮演的重要角色,他们代表了不同历史阶段沃尔沃建筑设备的业务重心。而这样的品牌沿革,也充分表明了 Another important engine driving the rapid growth of Volvo’s construction equipment is its successful brand strategy. In the introductory materials of Monettel Museum, there is such a passage that Volvo Construction Equipment has successively produced products that have used Monet, Bolinders, Bolinder-Monetel, BM-Volvo, Volvo-BM and Volvo Other brands. At Moncler, we can still see the important role these brands play in the development of Volvo’s construction equipment, which represents the business focus of Volvo’s construction equipment at various stages of history. And such a brand evolution, but also fully demonstrated