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在新媒体渐成大势,视频平台、音频平台、新闻资讯平台纷纷平地崛起的新格局下,传统电视台的业务受到了空前的冲击。而对于本就处于各大卫视“压迫”之下的全国近400家城市电视台来说,形势更为严峻。而移动互联网终端因其非线性传播、强大互动性、海量信息承载能力及移动、便携等方面的优势,成为传统媒体实施“融合”战略的理想突破口。为此,扬州广电以
In the new media is becoming the general trend, the video platform, audio platform, news platform have emerged flat in the new pattern, the traditional television business has been the unprecedented impact. As for the nearly 400 city television stations under the major TV stations and “oppression”, the situation is even more serious. The mobile Internet terminal has become an ideal breakthrough for the traditional media to implement the “convergence” strategy because of its advantages of non-linear communication, strong interaction, massive information carrying capacity, and mobility and portability. To this end, Yangzhou radio and television