论文部分内容阅读
在人人都是麦克风的自媒体时代,新闻发布的相对滞后给舆论引导工作带来了被动,我们要切实转变观念,充分认识新闻发言人在当前舆论环境下的重要作用,从而把握话语权、赢得主动权。1.新闻发言人要利用好各种平台。新闻发言人是一种制度。不仅仅要给党报提供文稿,给电视提供画面,给广播提供声音,而且要注重利用微博、微信、QQ群等多种平台互转联发,多措并举,灵活运用。特别是法人微博是个很好的平台,既避免了现场面对记者的尴尬,也有充足的时间思考问题回复
In the age of self-media where everyone is a microphone, the relative lag of news release has brought a passive attitude toward the guidance of public opinion. We must change our concepts in a down-to-earth manner and fully understand the important role of the spokesman in the current public opinion environment so as to grasp the right of speech, Win the initiative. 1. Spokesman to make good use of various platforms. Spokesman is a system. Not only to provide contributions to the party newspaper, to provide pictures to the television, to provide a sound broadcast, but also pay attention to the use of Weibo, WeChat, QQ group and other platforms to transfer each other UNIFEM, Duocuobingju, flexible use. Especially the legal microblogging is a good platform, not only to avoid the embarrassment of reporters on the scene, but also have plenty of time to think about the issue of reply