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1998年“读图时代”概念被提出,直到今日这个概念早已在传媒界延伸,视觉符号的力量正使得文字符号和语言符号的传播受到威胁,而广播这种传统媒介在读图时代是否会消失,或是在这个机遇与挑战并存的时代重新绽放出它的光彩。
In 1998, the concept of “time of reading pictures” was put forward. Until today, the concept has long been extended in the media field. The power of visual symbols is threatening the spread of written symbols and linguistic symbols. Does broadcasting such traditional media have Disappear, or regain its glory in this era of both opportunities and challenges.