论文部分内容阅读
互联网和信息技术的发展在推动社会发展的同时,也悄然改变着社会生活的每一个角落。微博微信的盛行对传统的出版行业造成了一定的冲击,出版机构因此纷纷从微媒体着手,改变营销途径和策略。本文主要分析当前出版机构运用微信进行营销的情况,并结合微信的特点,分析总结出微信营销策略。
The development of the Internet and information technology, while promoting social development, has quietly changed every corner of social life. The popularity of WeChat WeChat has caused some impact on the traditional publishing industry, so publishing agencies have started from the micro-media, changing marketing channels and strategies. This article mainly analyzes the situation that the current publishers use the WeChat to conduct the marketing, and analyzes the WeChat marketing strategy based on the characteristics of WeChat.